Faire Insider global expansion

Faire is the online wholesale marketplace connecting independent retailers and brands around the world. Insider is Faire’s monthly paid membership program for retailers with valuable benefits that increase order volume and encourage loyalty to Faire.

I led the design for the launch of Insider across 8+ countries and the consolidation of multiple program experiences, leading to membership growth, enabling Faire’s profitability in Europe, and streamlining program launches in new regions by 2x.

Airbnb search landing page system

Airbnb has incredible brand recognition, but when travelers searched for places to stay through Google, Airbnb did not always pop to the top in the search results.

I was the design lead for the redesign of the entire system of thousands of destination-specific pages to improve organic search ranking and provide more useful information to visitors as they plan their trip.

Copper onboarding launchpad

Copper is a new kind of productivity CRM that's designed to do all your busywork, so you can focus on building long-lasting business relationships. Switching CRMs is a big undertaking, so we provide a 14-day free trial for new customers to try out the app before purchasing.

I was the design lead on the growth team that set out to improve the experience of the trial and set up potential customers for success.

Slipstream.ai

Slipstream.ai is a cutting-edge automation tool that allows non-technical data entrists, such as dental and medical billers, to create automation scripts without coding or programming. This allows them to focus on the more human (and valuable) parts of their job: getting money back from insurance companies for the practices and the patients.

I owned all design and user experience and collaborated closely with engineering to bring the product from zero to being used by alpha customers.

Tintri Analytics

Tintri sells top-of-the-line, powerful data arrays for data centers. Real-time analytics software is bundled and sold with the hardware. However, customers needed a tool for long-term planning and analytics, which became Tintri Analytics.

I was brought on board as a design lead of a small agile multidisciplinary team to create Tintri Analytics from the ground up.